Animoca Brands has confirmed its strategic investment in the well-known NFT brand Cool Cats. This event highlights the growing interest of institutional investors in the non-fungible token market.
Strategic Investments by Animoca Brands
On August 8, 2025, Animoca Brands announced in a press release that it had made a strategic investment in the iconic NFT brand Cool Cats. Animoca Brands focuses on digital property rights, especially in areas like blockchain, gaming, and the metaverse. The company has a portfolio of over 450 investments in Web3.
New Integration of NFT Brands
Under this investment, Animoca Brands aims to create synergy between the two popular NFT collections. By uniting communities through shared intellectual property, utility, and rewards, it is expected to support the growth of Cool Cats. The new board members of Cool Cats include Yat Siu, co-founder of Animoca Brands, and Kenneth Shek, project lead of Mocaverse and Moca Network.
Market Reaction to Investments
Following the investment announcement, the Cool Cats NFT collection saw a sharp increase in trading sales volume. According to the data aggregator, the sales volume for the Cool Cats NFT collection reached 110 ETH in the past 24 hours, reflecting a 332% increase from the previous day. The floor price for Cool Cat NFTs also surged over 45%, reaching 0.75 ETH.
Animoca Brands' investment in Cool Cats highlights the growing interest in the NFT market and may herald significant changes in the landscape of non-fungible tokens, bringing communities together and expanding possibilities for experimentation with digital ownership.
