Apple has started discussions with Google regarding a possible collaboration to upgrade its voice assistant Siri using Google's Gemini technology. This decision comes after delays in Siri's development, which was initially planned for an update.
Discussions with Google
According to Bloomberg, Apple approached Google with a proposal to develop a custom AI model for a revamped Siri set to launch next year. The company has not yet decided whether to continue using its own Siri models or to partner with an external vendor.
Market Reaction
In response to the news, shares of Google's parent company, Alphabet, rose by 3.7%, while Apple's stock increased by 1.6%. Both tech giants continue to demonstrate market growth.
Comparison with Competitors
Historically, Siri has lagged behind competitors such as Alexa and Google Assistant in managing complex requests and integrating with third parties. Apple has also considered partnerships with Anthropic and OpenAI, but options remain open.
Apple is actively working on revamping Siri in the face of fierce competition in the voice assistant market, exploring various collaboration options with AI technology companies. This highlights the importance of adapting to rapidly changing technologies and introducing new functionalities.
