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Apple and Huawei unveil new smartphones: disappointment and competition in China

Sep 11, 2024
  1. Chinese users express disappointment over iPhone 16
  2. Huawei's Mate XT garners millions of pre-orders
  3. Apple’s market share in China declines

The unveiling of new smartphones by Apple and Huawei has elicited varied responses from users in China. While the iPhone 16 has caused disappointment, the Mate XT has significantly strengthened Huawei's competitive stance.

Chinese users express disappointment over iPhone 16

Apple’s unveiling of the iPhone 16 on September 9, 2024, left Chinese users unimpressed. The anticipated AI features for Siri and the camera are still in beta testing and won’t be available until next year. The inclusion of Apple Intelligence, a new AI system, also did not make the desired impact, as its Chinese language features will not be rolled out until next year. Similar comments on Weibo garnered over 11 million views.

Huawei's Mate XT garners millions of pre-orders

On the same day as Apple’s event, Huawei announced the Mate XT, the industry’s first tri-fold smartphone priced at $2,800. The device is equipped with several AI technologies, such as text summarization, translation, and AI-based image editing. Despite its high price, pre-orders have surpassed 4 million. Trust in local products and adherence to Chinese laws have also contributed to the success of Mate XT.

Apple’s market share in China declines

Apple’s declining market share in China, where it once held a strong position, highlights the increasing competition from local manufacturers like Huawei. According to Canalys, iPhone shipments in China declined by 6.7% in Q2 2024, and Apple slipped to the sixth position in the market. Meanwhile, Huawei has strengthened its position in the high-end smartphone market by releasing the Mate 60 Pro last year.

The new iPhone 16 and Mate XT are set to hit the market on September 20, 2024. Amidst the intensifying competition between Apple and Huawei, the future of the American company in China remains uncertain, while local manufacturers continue to capture users' attention.

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