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Apple's iPhone Sales Decline in China: Stock Drops Ahead of Q1 Report

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by Giorgi Kostiuk

2 months ago


Apple is facing challenges in the Chinese market due to declining sales and competition. The company's stock has become more volatile following a downgrade by Jefferies analysts.

Apple's Challenges in China

Apple's performance in China has been notably affected by a sharp decline in iPhone sales, which fell by 18.2% during the December quarter. This downturn highlights the competitive pressure from Huawei and the success of its Mate 70 series. Additionally, challenges with AI feature accessibility in China pose further obstacles.

Apple Stock Volatility

Apple's stock has experienced fluctuations in recent trading sessions. Over the past 52 weeks, the stock has ranged from a low of $164.08 to a high of $260.1. Despite a market cap of $3.46 trillion, the company's high debt-to-equity ratio indicates ongoing financial challenges.

Analysts' Forecasts

Jefferies analysts downgraded Apple stock from hold to underperform, pointing to a potential 13% downside due to weak sales and slowed AI adoption. Nonetheless, the mean recommendation remains generally positive at 1.96, with a median target price of $250.0. However, the expected target price ranges from $184.0 to $325.0.

Apple faces significant challenges in China and the global market. Investors and analysts closely monitor further developments.

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