Apple has reported its first increase in sales in China in two years, driven by higher demand for Mac computers and iPhones. The company's revenue reached $15.4 billion in the quarter, up 4.4% from previous figures.
Increased Demand for Macs and iPhones
Chinese consumers have become the main drivers of growth in the Mac category, including the MacBook Air and MacBook Pro. CEO Tim Cook noted that the MacBook Air was the top-selling notebook in China, with strong sales for the iPhone in urban areas as well.
Impact of Subsidies and Trade-in Programs
Tim Cook pointed out that government subsidies for electronics, including smartphones, may have bolstered consumer demand. Earlier in January, China extended its national trade-in program to include personal electronics as well, which could have encouraged further purchases.
Overall Performance and Future Projections
Apple's overall revenue in June surged by 9.6% to $94 billion. However, there are concerns about changing consumer preferences towards screen-less devices, which could impact future sales. Nevertheless, revenue from iPhone sales exceeded expectations, reaching $44.6 billion.
The increase in Apple's sales in China may signal a sustainable interest in the company's devices, but economic conditions and changing preferences remain significant factors affecting future outcomes.
