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Asset Tokenization in 2025: BUIDL Loses Market Share

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by Giorgi Kostiuk

2 hours ago


In 2025, the real-world asset tokenization market is undergoing changes that highlight increasing competition and new investment trends.

Current Market Situation

The real-world asset tokenization market in 2025 shows a notable decrease in market share for the tokenized treasury asset BUIDL. Nevertheless, BUIDL still stands as a leading player in the field, maintaining a 40% market share.

Competition and New Players

New players such as WTGXX, FDIT, and UST are emerging in the market, gradually reducing the dominance of BUIDL. These changes indicate a growing interest from institutional investors and actively evolving market dynamics. 'We are witnessing a Cambrian explosion in real-world asset tokenization. The growth rate shows that institutions are not just testing—they're scaling,' noted Colin Butler, Global Head of Institutional Capital at Polygon Labs.

Future of Asset Tokenization

Forecasts suggest further financial, regulatory, and technological outcomes as institutions scale engagement in tokenization. BlackRock's assertion that 'every asset can be tokenized' underscores potential disruptive advancements poised to revolutionize investment paradigms in the coming years.

Overall, the real-world asset tokenization market demonstrates significant growth, despite BUIDL's loss of market share. Increasing competition and new players make this sector dynamic and potentially innovative.

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