AVA Foundation has announced events in September 2025 aimed at enhancing its AVA Smart loyalty program within the Travala ecosystem.
Expansion of AVA Smart Program
The AVA Foundation, a team of blockchain experts, is orchestrating events to enhance the AVA Smart program. This initiative aims to integrate [blockchain technology](https://www.avafoundation.org/ava-2-0-whitepaper/) into loyalty schemes, offering crypto rewards and discounts to users on the Travala platform. According to the AVA Foundation, *"The AVA utility token... embodies the concept of customer loyalty programs using blockchain technology to extend the applications of loyalty programs beyond that which can be achieved with traditional models."*
Member Savings Impact
The market sees potential in the new [Web3 loyalty initiatives](https://www.avafoundation.org/ava-2-0-whitepaper/). Members have saved over **$14 million**, with **7 million AVA rewards distributed**. This initiative is driving up demand for the AVA token, currently priced at **$0.6223 USD**. The AVA token is increasingly used for staking and membership upgrades, showing stability in market behavior.
Decentralized Loyalty Programs
The AVA token's growing demand signals positive trends accompanying large-scale initiatives. Historical data shows consistent increases in token usage and Smart membership since the program's launch. Insights indicate that [decentralized loyalty programs](https://aave.com) may redefine Web3 interactions and enhance AVA's utility, potentially leading to broader engagement and a stronger ecosystem presence.
The planned events for September 2025 aim to develop the AVA Smart loyalty program further and may significantly impact the utility of the AVA token within the ecosystem.
