B Strategy, founded by former Bitmain executives, plans to raise $1 billion for a dedicated crypto treasury to support BNB, the token of the Binance ecosystem.
Plans for the BNB Treasury
B Strategy intends to mirror the structure of 10X Capital, which recently launched its own BNB treasury with the backing of YZi Labs. According to a spokesperson for B Strategy, once the capital raise is complete, the company will pivot its business model to holding and managing BNB assets as a treasury vehicle.
History and Support from YZi Labs
The project is backed by YZi Labs, the family office of Binance co-founder Changpeng Zhao. YZi Labs, formerly known as Binance Labs, is led by Ella Zhang and overseen by Zhao. Former Bitmain vice presidents, who were responsible for international expansion and finance, are also partners of B Strategy.
Growing Interest in BNB as a Reserve Asset
Currently, BNB is the fourth-largest cryptocurrency by market value at $120.3 billion. Interest in BNB as a reserve asset has surged in recent months, prompting companies like CEA Industries and BMB Network to launch their own treasuries.
The resurgence of interest in BNB-focused treasuries signals new approaches to digital asset investment, with corporate entities positioning themselves as long-term holders of exchange-linked tokens.
