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Bakkt Invests in Marusho Hotta: A Step Towards Strengthening Bitcoin Market Position in Japan

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by Giorgi Kostiuk

17 hours ago


Bakkt Holdings has announced a definitive agreement to acquire a 30% stake in Marusho Hotta Co., Ltd. in Japan, pending shareholder approval.

The Deal Between Bakkt and Marusho Hotta

Bakkt Holdings has reached an agreement to acquire approximately 30% of Marusho Hotta Co., Ltd., a publicly listed company in Japan. The deal awaits shareholder approval, with Bakkt planning to rebrand the company as bitcoin.jp. Phillip Lord, currently leading Bakkt International, will be appointed CEO of Marusho Hotta, which will shift its focus to Bitcoin treasury operations within Japan's favorable regulatory environment.

Japan’s Investment Climate

The acquisition positions Bakkt as Marusho Hotta's largest shareholder, reflecting a trend among public companies to hold digital assets as a treasury strategy. This deal underscores the positive regulatory landscape in Japan. Akshay Naheta, Co-CEO of Bakkt Holdings, stated, "Japan's regulatory environment creates an ideal platform for a Bitcoin-centered growth business. We look forward to working with MHT's team to integrate Bitcoin into their operating and financial model and to establish MHT as a leading Bitcoin treasury company."

Expert Insights on Bitcoin Market Impact

Similar initiatives by companies like MicroStrategy and Tesla have previously led to greater institutional Bitcoin holdings. Such moves often cause related market reactions impacting Bitcoin's price and visibility. Experts indicate that Bakkt's acquisition may enhance Bitcoin’s institutional appeal, echoing past trends where similar actions have increased asset attraction. This expansion could further consolidate Bitcoin’s status in global financial markets.

Bakkt's acquisition of a stake in Marusho Hotta opens up new opportunities for Bitcoin in the Japanese market and may foster increased institutional interest and demand for digital assets.

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