- Global Crypto Ownership on the Rise
- Institutional Adoption and Consumer Sentiment
- Crypto for Charity and Commercial Payments
Banca Sella, Italy’s second-oldest bank, has announced the launch of Bitcoin trading for over 1.3 million of its customers through the Hype mobile banking app. This initiative is already being tested by some Hype Plus customers and will soon be available to all app users.
Global Crypto Ownership on the Rise
Global crypto ownership is rising rapidly. Currently, around 6.8% of the world's population owns some form of cryptocurrency, amounting to about 560 million people. In the United States, this figure has jumped from 30% to 40% over the past year, equating to about 93 million Americans. India is not far behind with approximately 93.5 million crypto owners. In China, despite the government's strict stance on crypto, around 59.1 million people own digital assets. Vietnam also sees considerable involvement, with 20.9 million people holding cryptocurrencies. Over the last five years, the growth rate for crypto ownership has been 99%.
Institutional Adoption and Consumer Sentiment
Major companies are also getting involved in the cryptocurrency market. More than half of the Fortune 100 companies have participated in cryptocurrency, blockchain, or Web3 projects since 2020. Around 60% of these companies currently have active projects. Over 80% are planning or executing crypto-related initiatives. According to a Security.org survey, 63% of current crypto owners intend to buy more assets in the coming year, with Bitcoin, Ethereum, Dogecoin, and Cardano being the most popular. The number of women in crypto has also increased from 18% to 29% this year.
Crypto for Charity and Commercial Payments
Cryptocurrencies are becoming increasingly popular among charitable organizations that accept crypto donations year-round. About 28% of crypto donation volume occurred in the last quarter of the previous year, while 70% of donations are spread throughout the year. Over 85% of US merchants see enabling crypto payments as a priority. Those who have adopted crypto payment systems show an average ROI of 327%, with some reporting up to a 40% increase in new customers.
Banca Sella's move to offer Bitcoin trading through its Hype app provides its clients with a new financial tool amid the rising global interest in cryptocurrencies. The ongoing institutional adoption and positive consumer sentiment indicate significant potential for cryptocurrencies on a global scale.
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