BEUC and 22 consumer protection organizations from 17 European countries have filed complaints about manipulative in-game spending practices by leading video game companies.
Complaints on In-Game Manipulation
On September 12, BEUC filed a complaint with the CPC Network, claiming that leading companies in the video game industry employ manipulative and unfair commercial practices that violate European laws. The complaint states that companies widely use business models based on in-game purchases through premium digital currencies.
BEUC Report and Evidence
BEUC's statement revealed that leading games like Fortnite and EA Sports FC 24 violate EU consumer protection directives. The statement also emphasized that the violations are applicable not only to video games but also to social media and other platforms. BEUC believes that both better enforcement of existing laws and additional regulation in the future are necessary.
Abstraction of In-Game Currency
According to a BEUC analytical report, companies like Activision Blizzard, Mojang Studios, and Roblox Corporation use deceptive tactics that do not comply with EU rules. Children and other gamers lose control of real expenses due to the lack of transparency in displaying the cost of digital goods. BEUC calls for coordinated action to ensure full price transparency and stop unfair commercial practices.
BEUC emphasizes the importance of consumer protection and the need for strict law enforcement to create a safe gaming environment. The organization continues to fight against manipulative practices and calls for stricter regulatory measures.
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