Binance and Franklin Templeton have announced a partnership to develop digital assets and tokenized investment solutions.
Introduction of the Partnership
On September 10, 2025, Binance announced a partnership with Franklin Templeton, a leading asset manager with $1.6 trillion AUM. The goal of this partnership is to develop digital asset products and tokenized investment solutions, bridging traditional finance and decentralized finance.
Key Figures and Institutional Focus
Key figures in the partnership include Sandy Kaul, EVP at Franklin Templeton, and Catherine Chen, Head of VIP & Institutions at Binance. They aim to leverage blockchain and tokenization to create solutions for institutional investors, enabling greater integration between TradFi and DeFi.
Market Impacts and Future Implications
Following the announcement, the price of Binance Coin (BNB) surged to $900, reflecting strong investor interest. This increase highlights the financial markets' growing acceptance of enhanced TradFi and DeFi integration through blockchain.
The partnership between Binance and Franklin Templeton may lead to significant changes in investment processes and promotes broader adoption of tokenization technology in the financial sector.