Binance Labs has made a significant investment in Usual, a protocol aimed at strengthening its position in the stablecoin market. Usual secured $10 million in Series A funding with support from Kraken Ventures and other leading players.
Breakthrough in the stablecoin market
Usual is rapidly emerging as one of the most innovative players in the stablecoin market. The protocol has already gathered over $1.4 billion in total value locked, ranking among the top five stablecoins globally. Unlike many stablecoins, Usual's model integrates real-world assets like US Treasury Bills into the decentralized finance ecosystem.
Tokenized real-world asset value growth
Usual's success can largely be attributed to its focus on tokenizing real-world assets, expanding liquidity of traditionally illiquid assets. The protocol collaborates with institutions like BlackRock, Ondo, and Mountain Protocol. However, the team points out that integrating real-world assets into DeFi remains challenging. Usual aims to improve asset accessibility, ensuring equitable value distribution among users.
A new era in stablecoin governance
Unlike traditional stablecoins, Usual introduces a fully decentralized governance model. Holders of $USUAL tokens participate in protocol governance and benefit from its success. The allocation of $USUAL ensures that 90% is retained within the community, focusing incentives on growth and long-term value creation.
Usual continues to expand and increase its product offerings. The launch of the $USUAL governance token is anticipated, alongside the Usual Pills campaign, allowing users to earn tokens through protocol participation.
