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Bistroo Company Update

Jun 14, 2024

General & Sales

  • The company has hit a major milestone by reaching 85,000 active users in the Netherlands.
  • Progress is being made in localizing the Pilot Program for Bistroo.com in Belgium.
  • May saw a remarkable 158% year-on-year growth in order volume, resulting in the highest number of monthly orders recorded.
  • 5516 new users placed their first order in May, showing a 201% increase in first-time customers compared to May 2023.
  • In May, 2042 new user accounts were created, marking a 303% year-on-year increase in monthly sign-ups.
  • Onboarding of 31 new merchants in May shows a 55% year-on-year growth. The Sales team scheduled 126 new business appointments (143% growth) and closed 31 deals (48% growth).

Marketing

  • New methods have been implemented to capture merchant leads on landing pages under A/B testing.
  • The Direct Mail discount experiment targeting specific sales regions has been launched.
  • May witnessed the highest SEO traffic ever.
  • Redesign of bistroo.io and bistroo.nl to better reflect the current strategy and display key figures, with the redesign going live soon.
  • The bistroo.nl homepage has been revamped to better fit the current target audience.
  • Increased PR exposure through upcoming podcast and Spaces appearances discussing Bistroo's future ambitions and sector-specific topics.

Development

  • The new bistroo.nl website has been launched, aligning with the revised B2B approach.
  • Successful completion of the Merchant Page V2 migration.
  • Live implementation of invoice per payout for merchants.
  • Development of the first iteration of the mobile merchant portal.
  • Final stages of the localization infrastructure frontend implementation critical for the bistroo.com and bistroo.com Belgium pilot.
  • Launch of the new PoS device implementation.
  • Creation of specifications for Discount System V2 and Onboarding Wizard V2.
  • Commencement of the restructuring for the PoS device application.
  • The attribute model rework is now live.

Bistroo is a decentralized commerce marketplace for food powered by the BIST Token, making online ordering easier for customers and providing restaurants with lower fees and instant payouts. Rewards are available for participants in the BIST ecosystem.

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