Recent studies indicate that small and medium-sized enterprises in the U.S. are becoming a key factor in the rising popularity of Bitcoin by reallocating their profits into digital assets.
Small Business and Bitcoin
River, a Bitcoin financial services company, reports that its business clients reinvest an average of 22% of their profits into Bitcoin. Real estate firms are leading this trend, allocating almost 15% of their profits, while other sectors such as hospitality, finance, and software contribute between 8% and 10%.
Impact on the Market
According to Sam Baker, a research analyst at River, these businesses collectively acquired 84,000 Bitcoin in 2025, which is equivalent to about a quarter of total holdings owned by institutional fund managers. Baker explained that while Bitcoin treasury companies have grabbed most of the media spotlight, the adoption by conventional businesses is often overlooked as they use Bitcoin to complement their existing business models.
Investment Trends
Notably, about 75% of River’s business clients have 50 employees or fewer. More than 40% of companies allocate just 1% to 10% of their profits into Bitcoin, while only 10% commit over half of their income. Despite the rising trend, Baker noted that the majority of businesses are not yet considering Bitcoin at all, citing widespread misunderstandings and limited awareness.
Thus, small and medium-sized businesses in the U.S. are playing a significant role in creating a new demand for Bitcoin, potentially setting a trend for further market growth.
