Bitcoin has reached a significant milestone by overtaking Amazon in market capitalization, exceeding $2.4 trillion. This has been driven by growing institutional demand and record inflows into Bitcoin ETFs.
Bitcoin's Market Cap
In July 2025, Bitcoin surpassed Amazon's market cap at $122,600 per BTC, placing it among the five most valuable global assets.
Institutional Demand and ETFs
Bitcoin's market cap growth came on the back of record inflows into spot Bitcoin ETFs and rising institutional interest. ETF sponsors did not claim direct responsibility for the milestone, focusing instead on broader market dynamics.
Impact on Digital Asset Market
Bitcoin's market capitalization surge also influenced other digital assets, such as Ethereum and large-cap altcoins. This growth highlights the increasing importance of the digital asset sector within financial systems.
Bitcoin's market cap surpassing Amazon signifies not only its growing importance in financial markets but also reflects changing investor sentiments. This event is expected to impact future regulatory and financial developments.
