The cryptocurrency exchange Bitget has signed a significant sponsorship agreement as the official partner of La Liga, one of the world’s most prestigious football leagues.
Strategic Collaboration
Announced on September 19, this multimillion-dollar agreement was officially revealed at the Token2049 event in Singapore and marks Bitget’s entrance into the world of football. The partnership is expected to provide mutual benefits: La Liga will leverage Bitget’s blockchain expertise to support its digital transformation, aiming to optimize game performance and enhance fan engagement with advanced technologies.
Bitget’s Growing Presence
For Bitget, this represents a strategic move to strengthen its brand presence in regions where football enjoys immense popularity. CEO Gracy Chen emphasized that the partnership with La Liga would help advance cryptocurrency adoption globally. Under this multiyear sponsorship, Bitget’s branding will be visible during La Liga’s matches, digital channels, and events.
Shared Values and Goals
This sponsorship highlights Bitget’s 'Make It Count' philosophy, focused on achieving success through determination and passion. This motto perfectly aligns with La Liga’s core sports values of resilience and hard work leading to success. The partnership aims to integrate cryptocurrency into everyday life and connect the sports industry with the emerging economy.
This significant collaboration between Bitget and La Liga underscores the integration of crypto technologies into the sports industry. Promoting cryptocurrency in a widely appealing arena like football can accelerate the growth of digital finance and create new opportunities.
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