- New Partnership between Bitget and LaLiga
- Impact on Partnership with Messi
- LaLiga’s Technological Push
Bitget has announced its new partnership with Spain’s football league LaLiga, becoming its official cryptocurrency partner for Eastern, Southeast Asia, and Latin America.
New Partnership between Bitget and LaLiga
The partnership was officially announced at the Token2049 event in Singapore. According to sources, the total value of the deal exceeds $10 million and will last for two to three years. The main goal of the collaboration is to promote Web3 technologies and increase Bitget's global visibility.
Impact on Partnership with Messi
The deal also highlights Bitget's current partnership with Lionel Messi, one of the greatest footballers of all time. The collaboration with Messi is set to end later this year, but the LaLiga agreement offers Bitget more flexibility for new opportunities. Chief Operating Officer Vugar Usi Zade hinted that Kylian Mbappé, another football star, could be part of Bitget's future events. It is worth noting that Bitget has been actively expanding its presence in the crypto market, recently surpassing 45 million users worldwide.
LaLiga’s Technological Push
LaLiga President Javier Tebas noted the league's commitment to new technologies. "Over the last decade, digitalization and innovation have been among LaLiga's priorities. We are committed to being pioneers in the sports industry, and this collaboration with Bitget will further our reach into the world of blockchain and Web3." LaLiga has been actively developing its technologies and previously launched the New Era initiative, emphasizing the role of technology in sports.
Bitget's partnership with LaLiga is part of a broader trend of cryptocurrency companies entering the sports market. Football, in particular, is well-suited for promoting blockchain and cryptocurrencies due to its massive global audience.
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