Bitget, the world's leading cryptocurrency exchange and Web3 company, has announced a partnership with the globally renowned football league LALIGA, becoming the official crypto partner in Eastern, Southeast Asia, and Latin America regions. The partnership was unveiled at Token2049 in Singapore, highlighting Bitget's strategic approach to the sports sector.
Partnership Details
The collaboration between Bitget and LALIGA spans several regions and involves multi-million dollar investments. This partnership will provide Bitget with significant exposure through LALIGA's vast audience, while the football organization will gain support for implementing comprehensive Web3 solutions.
Benefits for Both Parties
LALIGA is known for its commitment to innovation, utilizing technologies such as AI, virtual reality, big data, and machine learning to enhance game strategies and performance analysis. The partnership with Bitget will allow LALIGA to continue these innovations, while Bitget will gain access to a large audience of football fans and the opportunity to promote cryptocurrency and Web3 technologies.
Statements from Representatives
LALIGA President Javier Tebas emphasized the importance of digitalization and innovation for the football league, highlighting that 'The partnership with Bitget underscores the strategic importance of regions like Asia and Latin America.' Gracy Chen, CEO of Bitget, added, 'Collaborating with LALIGA allows us to accelerate the growth of crypto in sports, bringing new opportunities for fans and athletes worldwide.'
The partnership between Bitget and LALIGA marks a new phase in the integration of cryptocurrencies and Web3 technology in the sports industry, suggesting widespread adoption and acceptance of cryptocurrencies among fans and professionals in various countries.
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