Bitget, a leading global cryptocurrency exchange, has announced its sponsorship of the UNTOLD music festival. This partnership represents further expansion into the world of music and culture.
Strategic Partnership Between Bitget and UNTOLD
Bitget aims to increase its visibility through a partnership with the UNTOLD festival, set to take place in August. Over 400,000 music lovers are expected to attend. "We are excited to welcome Bitget as a global partner of UNTOLD. This collaboration goes beyond sponsorship; it’s about building bridges between the world of music, culture, and the future of finance," said Bogdan Rădulescu, Co-Founder & Chief Business Officer of UNTOLD Universe.
UNTOLD: The Largest Music Festival in the World
UNTOLD ranks third in DJ Mag's Top 100 Festivals and has become a cultural landmark hosting artists like Imagine Dragons and David Guetta. This year marks its 10th anniversary, with performances by Post Malone and Tiësto expected to headline.
Cryptocurrency and Music Culture
Bitget continues to expand its presence in the music industry, targeting a younger audience. "We’ve partnered with athletes, champions, and now—rockstars. UNTOLD speaks the language of the next generation. And so do we," said Gracy Chen, CEO of Bitget.
Bitget's partnership with UNTOLD highlights the growing merge between the music world and cryptocurrency, opening new opportunities for cultural and financial integration.