BTCC, one of the longest-serving cryptocurrency exchanges, has announced its partnership with NBA star Jaren Jackson Jr. as a global brand ambassador.
BTCC and Jaren Jackson Jr. Collaboration
BTCC has made its first-ever sports sponsorship by signing Jaren Jackson Jr., a defensive powerhouse for the Memphis Grizzlies and a two-time NBA All-Star, marking the beginning of a new era for the exchange.
Goals of the Partnership
The partnership aims to leverage Jackson's influence to bring cryptocurrency closer to mainstream audiences. Initiatives will focus on bridging professional sports and crypto, including a trading competition featuring signed merchandise and prizes.
About Jaren Jackson Jr.
Jaren Jackson Jr. is a professional basketball player known for his defensive skills with the Memphis Grizzlies. He combines his basketball career with intellectual pursuits and business interests, making him a rising star in the NBA and a significant brand-builder.
The partnership between BTCC and Jaren Jackson Jr. represents a significant step for both sports and cryptocurrency, emphasizing the importance of trust and long-term vision.
