In July 2025, Bybit and Tether announced a strategic partnership aimed at increasing cryptocurrency adoption in Brazil through various initiatives.
Goals of the Bybit and Tether Partnership
The collaboration between Bybit and Tether is focused on accelerating the adoption of cryptocurrencies in Brazil. The partners plan to implement a series of institutional agreements, sponsor major events, and conduct educational initiatives to attract more users to the crypto ecosystem.
Initiatives for User Education and Engagement
A significant aspect of the partnership is the co-sponsorship of the Blockchain Rio conference, where new users registering on Bybit's platform will receive an exclusive USD₮ bonus. Additionally, Bybit plans to launch a national educational program called 'Learn to Earn,' offering rewards for completing blockchain-focused courses.
Significance of the Partnership for Brazil's Market
The partnership with Tether strengthens Bybit's position in the Brazilian crypto market. Israel Buzaym, appointed as the company's manager for Brazil, stated that this collaboration adds necessary support and strategic focus for making cryptocurrencies a part of everyday life for millions of Brazilians.
The collaboration between Bybit and Tether showcases a commitment to advancing the crypto industry in Brazil, expanding the use of digital assets and enhancing the financial literacy of the population.
