Bybit, the world’s second-largest cryptocurrency exchange, and Tether, the leading company in the digital asset industry, have announced a strategic partnership aimed at supporting crypto adoption in Brazil.
Strategic Partnership
Bybit and Tether aim to increase cryptocurrency usage in Brazil through institutional partnerships and sponsorships of major events. A highlight of the collaboration is the co-sponsorship of Blockchain Rio, one of Latin America’s most influential blockchain conferences. During the event, new users who register on Bybit’s platform will receive an exclusive USD₮ bonus.
Educational Initiatives
As part of its long-term strategy, Bybit will launch a national educational program to enhance crypto literacy. The initiative includes 'Learn to Earn' campaigns that reward users for completing blockchain-focused courses. Additionally, in-person events such as workshops and seminars are planned.
Real-World Applications and Future
Bybit and Tether are in talks with Visit Rio to integrate cryptocurrency into the city's tourism sector. The goal is to offer discounts and USD₮ bonuses to tourists using digital assets for services and purchases from local businesses. This initiative aims to position Rio as a forward-thinking, crypto-friendly destination.
The partnership between Bybit and Tether reflects a shared commitment to financial innovation and education, creating pathways for practical cryptocurrency use in one of the most promising markets.