Cryptocurrency exchange Bybit has announced the launch of its new Business-to-Business Unit (BBU) aimed at serving institutional and corporate clients.
Launch of the Business-to-Business Unit (BBU)
On September 5, 2025, Bybit, the world’s second-largest cryptocurrency exchange, announced the creation of a new unit that will provide comprehensive solutions for institutional clients, including secure asset custody, efficient settlement, and access to tokenized products.
Institutional Client Needs
As traditional investors grow increasingly interested in digital assets, new requirements for infrastructure are emerging. Institutional investors are demanding risk-managed solutions that align with traditional finance standards while also unlocking new opportunities in digital assets. Bybit aims to address the issues related to asset custody and settlement models.
Head of the New Unit
The new BBU will be led by Yoyee Wang, who previously served as the Global Head of Treasury and Asset Management at Bybit. Wang has over a decade of experience in international finance. She commented, "Institutions are looking for trusted partners who understand both the rigor of traditional finance and the innovation of crypto."
The launch of the Business-to-Business Unit at Bybit reflects the growing interest in institutional cryptocurrency solutions and the exchange's commitment to meeting new market demands.
