Catizen is a mini-app within Telegram that merges tap-to-earn and play-to-earn concepts. The app quickly gained popularity, attracting 34 million users in just 6 months and becoming the highest-earning mini-game on Telegram.
Gameplay Mechanics
The core idea of Catizen is managing a virtual cat café. Users start with a basic cat and earn the in-game currency vKITTY as guests interact with the cats. The primary goal of the game is to enhance the café by merging cats to create higher-level cats, increasing their earning potential. * Core Gameplay: Players merge cats to level them up. Each level-up boosts a cat’s earnings. As more cats arrive, the player's ability to merge and upgrade them improves, leading to a more profitable café. * Additional Features: Catizen also includes a fishing mini-game. Players earn Fish Coins through various activities, which can be used in the fishing game to catch virtual fish.
Multi-Token Economy
Catizen’s in-game economy operates on multiple tokens, each serving distinct purposes: * vKITTY: The primary in-game currency, earned through gameplay and used for various in-game purchases. * wCATI: The game’s native cryptocurrency, playing a key role in the game's economy. * Fishcoin: Used to accelerate gameplay and participate in the fishing mini-game. * Zen: A rare token with limited information available; it is used to unlock special features and is typically earned in small amounts. The game’s native crypto token, $CATI, is not yet fully launched but is available for pre-market trading. It is expected to be officially listed on exchanges like Bybit and OKX in the near future.
Partnerships and Investments
Catizen’s development has been supported by prominent organizations. The game is published by PLUTO Studio and has received backing from The Open Platform (TOP), HashKey, and Binance Labs. HashKey, in particular, is involved in providing regulatory guidance and technical support, marking its entry into the TON ecosystem with Catizen as its first Web3 partner. Ben El-Baz of HashKey Global highlighted in an interview with *CoinTelegraph* that the rapid growth of developers on the TON blockchain is a key reason for their investment in the project.
Catizen plans to integrate artificial intelligence (AI) into its gameplay by 2025. This AI integration aims to enhance the gaming experience by introducing dynamic interactions and more sophisticated behaviors for the virtual cats. This development could set Catizen apart from other blockchain-based games.
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