Catizen is a mini-app within Telegram, launched in early 2024, that merges tap-to-earn and play-to-earn concepts into a single platform. In just six months, Catizen amassed 34 million users and has been recognized as the highest-earning app on Telegram.
Gameplay Mechanics
Catizen revolves around managing a virtual cat café. Players start with a basic cat and earn vKITTY, the in-game currency, as visitors interact with the cats. The primary goal is to enhance the café by merging cats to create higher-level felines, which increases their earning potential. Core gameplay includes dragging and combining cats to level them up. Each level-up boosts the cat's earnings. As more cats arrive, the player's ability to merge and upgrade them improves, leading to a more profitable café. An additional feature is a fishing mini-game where players earn Fish Coins through various activities.
Multi-Token Economy
Catizen’s in-game economy operates on multiple tokens, each serving distinct purposes. vKITTY is the primary in-game currency, earned through gameplay and used for various in-game purchases. wCATI is the game’s native cryptocurrency, playing a key role in the game's economy. Fishcoin is used to accelerate gameplay and participate in the fishing mini-game. Zen is a rare token used to unlock special features and is typically earned in small amounts. The game’s native crypto token, $CATI, is not yet fully launched but is available for pre-market trading, with official listing on exchanges like Bybit and OKX expected soon.
Partnerships and Investments
Catizen’s development has been supported by prominent organizations. The game is published by PLUTO Studio and has received backing from The Open Platform (TOP), HashKey, and Binance Labs. HashKey provides regulatory guidance and technical support, marking its entry into the TON ecosystem with Catizen as its first Web3 partner. Ben El-Baz of HashKey Global points to the rapid growth of developers on the TON blockchain as a key reason for their investment.
Catizen is a promising platform combining innovative gameplay mechanics and a multi-token economy. Supported by prominent organizations and with plans for AI integration, it holds potential to be a leader in blockchain-based gaming apps.
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