Launched in early 2024, Catizen, a mini-app built within Telegram, merges tap-to-earn and play-to-earn concepts into one platform. Within six months, the app amassed 34 million users and is recognized as the highest-earning app on Telegram.
Gameplay Mechanics
Catizen revolves around managing a virtual cat café. Players start with a basic cat and earn the in-game currency vKITTY as visitors interact with the cats. The primary goal is to enhance the café by merging cats to create higher-level felines, increasing their earning potential. Players drag and combine cats to level them up, boosting the cat’s earnings. The game also includes a fishing mini-game that offers extra vKITTY and fish coins as rewards.
Multi-Token Economy
Catizen’s in-game economy operates on multiple tokens: vKITTY is the primary in-game currency, wCATI is the game’s native cryptocurrency, Fishcoin is used to accelerate gameplay and participate in the fishing mini-game, and Zen is a rare token used to unlock special features. The $CATI token is set to be officially listed on exchanges like Bybit and OKX.
Partnerships and Investments
Catizen’s development has been supported by organizations such as The Open Platform (TOP), HashKey, and Binance Labs. HashKey provides regulatory guidance and technical support. In an interview with CoinTelegraph, Ben El-Baz of HashKey Global highlights the rapid growth of developers on the TON blockchain as a key reason for their investment in Catizen.
Catizen plans to integrate artificial intelligence into its gameplay by 2025, potentially setting the game apart from other blockchain-based games.
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