Catizen, a gaming platform with blockchain elements, has achieved significant milestones, announcing on September 7th a total user base of 34 million, with 2 million actively engaged on-chain players.
Overview of Catizen's Success
The game allows users to earn rewards by participating in various airdrop activities. In a post on social media platform X, the company claimed it is the highest-earning app on Telegram, with an average revenue per paying user (ARPPU) of $33, leading to substantial earnings over its initial months of operation.
Catizen's Business Model
The company's success is rooted in its engaging gameplay, which combines elements of casual gaming with blockchain-based incentives. As a mini-app on Telegram, Catizen has gained widespread popularity through its on-chain activities and crypto airdrops. With over 800,000 paying users, Catizen has significantly outperformed many competing apps in converting free users into paying customers.
Future of Telegram Mini-Apps
With a reported 34 million users, the game appeals to a broad audience by combining entertainment and financial incentives. Catizen's top ranking in revenue among all Telegram applications highlights the potential for mini-apps in the messaging platform's ecosystem. As Telegram continues to evolve its mini-app ecosystem, Catizen sets a precedent for successful integration of blockchain elements to drive user engagement and profitability.
Catizen has shown impressive results since its launch, becoming the highest-grossing app on Telegram. The combination of gamification and blockchain technology has proven successful in attracting and retaining users, and the company's business model may serve as an example for other developers.
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