Catizen is a mini-app on Telegram that merges tap-to-earn and play-to-earn concepts. Launched in early 2024, it gained 34 million users in just six months and has become the highest-earning app on the platform.
Gameplay Mechanics
Catizen revolves around managing a virtual cat café. Players start with a basic cat and earn in-game currency vKITTY through visitor interactions with the cats. The main goal is to enhance the café by merging cats to create higher-level felines, which increases their earning potential. Core gameplay involves dragging and combining cats to level them up, boosting their earnings. Additional features include a fishing mini-game where players can earn extra vKITTY and fish coins.
Multi-Token Economy
Catizen’s economy operates on multiple tokens, each serving distinct purposes. vKITTY is the primary in-game currency, earned through gameplay and used for various purchases. wCATI is the game’s native cryptocurrency, crucial to the in-game economy. Fishcoin is used to accelerate gameplay and participate in the fishing mini-game. Zen is a rare token with limited information available, used to unlock special features. The $CATI token is expected to be officially listed on exchanges like Bybit and OKX soon.
Partnerships and Investments
Catizen’s development is supported by major organizations. The game is published by PLUTO Studio and has backing from The Open Platform (TOP), HashKey, and Binance Labs. HashKey provides regulatory guidance and technical support, marking its foray into the TON ecosystem with Catizen as its first Web3 partner. Ben El-Baz of HashKey Global cites the rapid growth of developers on the TON blockchain as a significant reason for their investment.
Catizen continues to evolve with plans to integrate artificial intelligence by 2025, making interactions with virtual cats more dynamic and sophisticated. Unique gameplay mechanics, a multi-token economy, and support from major organizations position Catizen as a promising project in the blockchain gaming world.
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