Launched in early 2024, Catizen is a mini-app built within Telegram that merges the tap-to-earn and play-to-earn concepts. In just six months, Catizen reportedly amassed 34 million users and has been recognized as the highest-earning app on Telegram.
Gameplay Mechanics
Catizen revolves around managing a virtual cat café. Players start with a basic cat and earn vKITTY, the in-game currency, as visitors interact with the cats. The primary goal is to enhance the café by merging cats to create higher-level felines, which increases their earning potential. Core gameplay involves players dragging and combining cats to level them up. Each level-up boosts the cat’s earnings. In addition to the core gameplay, there is also a fishing mini-game where players can earn Fish Coins through various activities and use them to catch virtual fish. This mini-game offers extra rewards in the form of vKITTY and Fish Coins, but it remains a secondary feature rather than the main focus.
Multi-Token Economy
Catizen’s in-game economy operates on multiple tokens, each serving distinct purposes: vKITTY is the primary in-game currency, earned through gameplay and used for various in-game purchases. wCATI is the game’s native cryptocurrency, playing a key role in the economy. Fishcoin is used to accelerate gameplay and participate in the fishing mini-game. Zen is a rare token with limited information available; it is used to unlock special features and is typically earned in small amounts. The game’s native crypto token, $CATI, is not yet fully launched but is available for pre-market trading. It is set to be officially listed on exchanges like Bybit and OKX in the near future.
Partnerships and Investments
Catizen’s development has been supported by prominent organizations. The game is published by PLUTO Studio and has received backing from The Open Platform (TOP), HashKey, and Binance Labs. HashKey, in particular, is involved in providing regulatory guidance and technical support, marking its entry into the TON ecosystem with Catizen as its first Web3 partner. Ben El-Baz of HashKey Global pointed to the rapid growth of developers on the TON blockchain as a key reason for their investment in an interview with CoinTelegraph. He believes that this influx signals a prosperous period for the ecosystem.
Catizen has plans to integrate artificial intelligence (AI) into its gameplay by 2025. This AI integration aims to enhance the gaming experience by introducing dynamic interactions and more sophisticated behaviors for the virtual cats. As per reports, the potential for AI to impact narrative and player decision-making could set Catizen apart from other blockchain-based games.
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