Centrifuge is increasing its assets and preparing to launch a new tokenized product, reflecting the growing interest in this type of investment.
Institutional Interest in Tokenization
CEO Bhaji Illuminati noted that the growth of Centrifuge is driven both by institutional demand and strong demand from on-chain allocators. Tokenized U.S. Treasuries remain the dominant entry point for investors, but the company's fastest-growing product is JAAA, an on-chain version of Janus Henderson's AAA-rated CLO fund. There is also a rising appetite for private credit as institutions seek yields beyond risk-free rates.
Tokenized S&P 500 on the Horizon
In July, Centrifuge announced a partnership with S&P Dow Jones Indices to launch a tokenized S&P 500 product, structured as a regulated fund in the British Virgin Islands. Illuminati described the demand as 'very strong' ahead of its rollout, with sector-specific and thematic index funds already being planned for future launches.
Expanding the RWA Ecosystem
Centrifuge's growth strategy is split between traditional asset managers and crypto-native firms using its RWA Launchpad. Stablecoins and yield-focused products remain the largest buyers, using RWAs to establish a reliable 'yield floor' for reserves. The firm is also preparing to bring RWAs directly to retail investors through deRWA, aiming to integrate tokenized assets into exchanges, wallets, and DeFi protocols.
Centrifuge demonstrates rapid growth through the adoption of tokenization, opening new opportunities for investors, including the upcoming launch of a tokenized S&P 500.
