Cold Wallet is a new platform in the cryptocurrency world focused on lowering barriers for users. It implements a cashback model and rapidly attracts a significant number of participants.
The Costly Transaction Issues
For many years, high transaction fees, such as gas and swap fees, have hindered mass adoption of cryptocurrencies. Early users accepted these costs, but new users may shy away from participation due to such expenses.
Cashback Model as an Incentive for Users
Cold Wallet offers its users a cashback system that returns a portion of fees in CWT tokens. This allows users to benefit from transactions, making each operation more appealing. Additionally, users can easily connect and start earning without complex performance conditions.
Growth Strategy Through Plus Wallet Acquisition
To rapidly scale, Cold Wallet acquired Plus Wallet for $270 million, adding over 2 million active users to the CWT ecosystem. This provides an already established user base and accelerates the implementation of the cashback system from day one.
Cold Wallet aims to attract users to cryptocurrency by reimbursing transaction costs. The application of the cashback concept may become a decisive factor in building longer-term relationships between users and the new platform.
