Companies SharpLink Gaming and BitMine Immersion have begun to actively adopt an Ethereum treasury model, significantly increasing their assets.
Public Companies Adopting Ethereum Treasury Models
Joe Lubin, co-founder of Ethereum and CEO of ConsenSys, initiated a shift from traditional sports betting to an Ethereum-centric treasury model as chairman of SharpLink Gaming, which listed on NASDAQ in May. SharpLink Gaming currently manages a repository of over 360,000 ETH worth about $1.3 billion. Following suit, former Bitcoin miner BitMine Immersion acquired 566,776 ETH worth roughly $2.1 billion. Both companies have engaged in staking their assets, coinciding with ETH's price surge from $1,450 in April to $3,900 by July.
Strategic Roles of Lubin and Buterin
Lubin emphasized that staking income alongside programmable finance capabilities and emerging regulations is increasing institutional interest. While Lubin works on creating new corporate opportunities, Ethereum's leading co-founder Vitalik Buterin accelerates the rollout of upgrades. The March 2025 Dencun update reduced ETH's burn rate, yet Buterin asserts that the cryptocurrency remains flexible to support DeFi and real-world applications.
Market Implications and Prospects
Experts believe the examples set by SharpLink Gaming and BitMine Immersion, along with their gains, will prompt other public companies to adopt similar approaches. This movement is expected to enhance the adoption of the Ethereum treasury model and strengthen their positions in the market.
The shift to an Ethereum treasury model is becoming increasingly popular among public companies, which may alter the landscape of the cryptocurrency market. There is a growing interest in this strategy aimed at creating sustainable income and improving financial efficiency.
