- The Significance of the Crypto.com and UEFA Partnership
- Crypto.com Expands its Sporting Presence
- Crypto.com Secures Massive Approval Deals
Crypto.com has signed a multi-year partnership with the UEFA Champions League, becoming the official sponsor of the tournament.
The Significance of the Crypto.com and UEFA Partnership
Earlier today, the exchange announced that the main aim of this sponsorship deal is to improve fan interaction by crafting unique experiences on match days. The official unveiling of the sponsorship will take place during Wednesday’s UEFA Super Cup match between Real Madrid and Atalanta in Warsaw, during which Crypto.com branding will be displayed. However, the exchange did not mention the financial details and duration of the multiyear agreement. This comes two years after the exchange withdrew from a five-year deal worth $495 million due to legal concerns.
Crypto.com Expands its Sporting Presence
This exclusive deal is part of Crypto.com’s plan to continue expanding its foray into the sports arena through additional partnerships. Over the past years, the trading platform has successfully secured partnerships with Formula 1, UFC, and FIFA. Also, the company acquired 20 years of naming rights for the Crypto.com Arena, Los Angeles, in a $700 million deal.
Crypto.com Secures Massive Approval Deals
Crypto.com has been expanding its reach not only through sponsorship deals but also by obtaining regulatory approvals in various countries. Recently, the exchange secured approval from the Central Bank of Ireland as a Virtual Asset Service Provider (VASP) and was officially authorized in the Netherlands in 2023.
Crypto.com's partnership with the UEFA Champions League is a significant step in strengthening the platform's position in both the sports and digital spheres.
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