Crypto.com and UEFA Champions League announced a multi-year partnership covering in-stadium activation, broadcast integration, and advertising campaigns.
Partnership Announcement
Crypto.com and UEFA announced a multi-year cooperation agreement, making Crypto.com the first and only global cryptocurrency platform partner of the UEFA Champions League.
Exclusive Partnership to Engage Fans
According to Steven Kalifowitz, Chief Marketing Officer at Crypto.com, this will be an exclusive partnership with the UEFA Champions League to engage consumers through iconic global sporting events.
Innovative Technologies for Fans
Cooperation with Crypto.com offers a new perspective to the UEFA Champions League, opening new opportunities for the premier club football competition.
The partnership between Crypto.com and the UEFA Champions League promises significant improvements for fans, combining the worlds of football and cryptocurrency using innovative new technologies.
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