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Crypto Investment: Coinbase CEO Urges 5-10% Portfolio Allocation

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by Giorgi Kostiuk

an hour ago


Brian Armstrong, CEO of Coinbase, has proposed increasing the amount invested in cryptocurrencies by large investors. He emphasizes the importance of regulatory clarity for this process.

Growth of Institutional Investments in Cryptocurrencies

In an August 2025 YouTube interview, Armstrong suggested that large institutions allocate 5 to 10% of their portfolios to cryptocurrencies, linking this to the need for regulatory clarity. This change could significantly impact the market and broaden the involvement of institutional investors in the crypto economy.

Potential Financial Impacts

Armstrong estimates that the shift to higher crypto investments could lead to a capital influx of $4 trillion. He notes that such changes can be comparable to gold's historic role in financial markets. A higher allocation of Bitcoin in institutional portfolios could stabilize them, much like gold does.

Barriers for Institutional Investors

Among the main barriers to increasing investments in cryptocurrencies remains the regulatory environment. However, the development of ETFs signals progress and may increase interest from financial institutions. Armstrong also emphasizes that parallels with gold raise the question of broader integration of crypto assets into traditional financial strategies.

Brian Armstrong highlights that the integration of cryptocurrencies into the portfolios of large investors could lead to significant changes in financial management and enhance asset stability. Investing in Bitcoin may become a key part of consolidating financial strategies.

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