Despite the growing adoption of cryptocurrency, investors shouldn’t fully trust marketing and should always do their own research, according to Amanda Cassatt, founder of Web3 marketing firm Serotonin.
Skepticism and Research
Cassatt explained that crypto investors of any level should be skeptical of marketing materials and always conduct their own research to understand any technology or product they are using.
Raised Standards for PR Firms
According to Cassatt, due diligence standards for PR firms have risen recently, as firms must be more cautious when selecting crypto projects they work with. This often involves getting second opinions from fund managers and angel investors.
Celebrities in Crypto Marketing
Cassatt also touched on the topic of celebrity marketing in the crypto industry, noting that the unusual combination of a celebrity and a crypto product makes it memorable.
The collapse of a crypto project can impact not only its directors and staff but also marketing agencies and other counterparties. It’s important for investors to always remain skeptical and thoroughly vet the projects in which they plan to invest.
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