According to Outset PR, in Q2 2025, 63.1% of crypto media outlets in Eastern Europe lost traffic, even as digital assets grew by 21.72%. This article outlines the factors contributing to this decline.
Traffic Decline of Crypto Media
An analysis of 155 crypto media outlets showed that specialized crypto sites continued to lose traffic: 7.72 million visits in April, 6.88 million in May, and 6.30 million in June, resulting in an 18.3% total decline. Crypto media ended the quarter with 20.89 million visits.
Market Dynamics and Key Players
Major players like Russia and Poland accounted for 82% of all crypto media traffic, with 8.44 million and 7.63 million visits respectively. They were followed by countries with lower traffic volumes: Hungary, Czech Republic, and Slovakia each contributed around 4%.
Regulatory Environment and Its Impact
Different regions can have varying regulatory conditions impacting content. In Russia, new rules on registering mining equipment contradict the prohibition on advertising for mining companies. In Poland and other countries, new EU regulations require compliance, which affects traffic.
Overall trends suggest that even amidst positive market dynamics, traffic achievements for crypto media outlets will depend on adaptation to new conditions and resilience in editorial strategies.
