Crypto media in Western Europe are facing significant challenges due to new regulations and changes in search engine algorithms. According to a report by Outset PR, traffic on 82% of crypto websites decreased in Q1 2025. Here we explore the main factors contributing to this event.
Reasons for Traffic Decline
Changes in cryptocurrency industry regulations within the EU have emerged as a key factor behind the decreasing interest in crypto media. 82% of news outlets reported a decrease in traffic directly linked to legislative updates.
Impact of New MiCA Regulations
Regulatory bodies have implemented strict content standards and risk disclaimers which make it challenging for many platforms to maintain visibility and attract audiences. This is linked to not only new content standards but also the need to comply with the demands of new regulations.
Future Adaptation of Crypto Media
Crypto media are currently in a delicate position, yet with the higher levels of adoption and the need to adapt to new realities, they will seek ways to comply with requirements and supporters. In the future, media are expected to develop strategies to survive and thrive despite new restrictions.
In conclusion, despite the sharp decline in interest in crypto media in Western Europe, the industry still has opportunities to adapt to the new conditions and seek paths for development amid changing legislation.
