Daehong Communications, the advertising and digital unit of Lotte Group, has launched a blockchain platform based on Aptos. The first phase involves the integration of the Giftiel mobile service.
Integration of Giftiel into Blockchain
The first step in Daehong's initiative includes integrating Giftiel, a popular mobile voucher service, into the Aptos blockchain. This will allow for secure and transparent digital voucher transactions, leveraging the speed and scalability of Aptos.
Advantages of Aptos Blockchain
Aptos is a high-performance Layer 1 blockchain known for its fast transaction speeds and low fees, making it ideal for real-world consumer applications like Giftiel. By utilizing Aptos, Lotte aims to create a reliable and scalable blockchain infrastructure that supports millions of users and transactions.
Future of Daehong's Ecosystem
While the Giftiel integration is the first step, Daehong has larger ambitions. The 'money movement' ecosystem is expected to expand beyond vouchers into various customer loyalty and financial applications, such as interoperable digital assets and blockchain-based coupons.
The launch of Daehong's blockchain ecosystem on Aptos marks a significant step toward the integration of blockchain technologies into the retail space in South Korea, opening new opportunities for consumer services.
