At EA Investor Day 2024, the company's CEO emphasized the key role of generative artificial intelligence in their business strategy.
AI in the Gaming Industry
In his statement at Investor Day 2024, CEO Andrew Wilson highlighted that AI has been an integral part of the gaming industry. Previously, players competed against AI components in games, but the technology has now evolved to generative AI.
Current AI Projects in EA
Andrew Wilson also shared that EA currently has more than 100 active machine learning and artificial intelligence projects. These projects fall into three categories: efficiency, expansion, and transformation.
Presenting the Advantages of AI
After Wilson's speech, Laura Miele, President of Entertainment and Technology at EA, continued the AI conversation. She showcased previous AI concepts that the studio plans to use in future game development. Examples included a realistic AI CG character model and using an AI chatbot to generate unique buildings. Despite the controversial nature of AI, EA Investor Day presentations highlighted the company's strong inclination towards AI tools for future projects.
Despite its controversies, AI continues to open new opportunities for the gaming industry, and Electronic Arts is actively integrating it into their projects.
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