Elon Musk has presented a new strategy for ad integration in Grok AI chats on X, which may transform the online advertising market.
Introduction to Ad Integration Strategy
Elon Musk, the owner of X, announced plans to integrate ads directly into Grok's AI responses. This announcement was made during a live discussion with advertisers aimed at revitalizing its advertising business.
Mechanics of Grok Ads
The integration of Grok ads allows advertisers to position their solutions as suggestions within the AI bot's responses. Musk explained that this will help users find the right solutions when they seek answers.
Opportunities and Challenges of X's New Ad Approach
The creation of a new ad model on X promises both high revenues and challenges, from potential negative perceptions by users to the need for maintaining high standards of accuracy and impartiality.
The integration of ads into Grok's responses marks a significant step in the development of the X platform, opening new horizons for digital commerce and advertising.
