eToro has announced the launch of tokenized stocks that will allow the digitization of corporate shares. This initiative aims to expand digital offerings and optimize trading.
eToro's Tokenized Stocks Launch
On August 12, 2025, eToro's CEO, Yoni Assia, announced the launch of tokenized stocks using blockchain to revolutionize asset trading. This move is aimed at expanding the company's digital offerings and aligns with their long-term mission of democratizing finance.
Surge in Assets Under Management
The launch of tokenized stocks coincided with an increase in assets under management at eToro, which reached $17.5 billion. This growth has been supported by the company’s active participation in the cryptocurrency sector, where revenue from cryptocurrencies amounted to $1.9 billion.
Regulatory and Market Dynamics of Tokenization
As the transition to tokenized stocks requires compliance with current regulatory frameworks, eToro could face legal challenges. Experts note that previous attempts at tokenization encountered obstacles, but the size and strategy of eToro may provide an advantage for wider adoption.
eToro represents a significant player in the realm of tokenization, and its success could reshape the digital assets market by offering greater liquidity and transparency for investors.
