Sekuya and 3Second present a new collection that merges the worlds of fashion, anime, and gaming. This collaboration seeks to demonstrate how different industries can intersect and create something unique.
Collaboration Concept
The collection titled 'Anime Gaming Street Collection' was announced at the 3Second headquarters in Bandung. This collaboration is not just a new apparel line, but a comprehensive project linked to the anime and gaming community in Indonesia. The initiative shows how gaming and entertainment companies can successfully expand into fashion retail while maintaining brand authenticity and consumer appeal.
Unique Elements of the Collection
The photoshoot featured a unique approach to collaborative fashion, where clothing becomes a canvas for storytelling. The collaboration draws inspiration from Sekuya’s extensive network of partnerships, including industry leaders such as W3GG, Evos Esports, Gamecomm, and Unipin Indonesia. Each piece creates wearable art that delivers fresh fashion statements resonating with Indonesia’s diverse consumer base.
Participants' Feedback
Dadan Sofyan, Brand Manager Marketing at 3Second, stated: *'We believe fashion is a way to tell stories. Through this collaboration, we aim to create a space for fans within this creative ecosystem to express themselves.'*
Featured in the photoshoot were Chelsea Clarissa and Joseph Reynaldo showcasing the collection and emphasizing how character-inspired designs can transform into everyday streetwear. Chelsea Clarissa commented: *'Today’s shoot was an exciting experience. The collection and characters featured in the collection are absolutely charming.'*
The collaboration between Sekuya and 3Second showcases how fashion can reflect character stories and bring them into everyday life. More than 15 collections are ready to be released soon at 3Second outlets.
