Ferrari has announced a delay in the launch of its second fully electric vehicle to 2028, attributed to weak demand for high-performance luxury electric vehicles.
Reasons for the Delay
According to unnamed sources, Ferrari has postponed its plans for the second electric vehicle launch twice. What was initially a one-year delay has now been pushed to at least 2028. The reason cited is a lack of demand for high-performance luxury electric vehicles. One source noted that while market interest remains a significant issue, the delay would allow Ferrari additional time to further develop in-house technologies for its second electric vehicle.
Expectations for the First Electric Vehicle
Ferrari’s first electric vehicle, set to be unveiled in October 2025, is anticipated to mark a significant milestone for the company. CEO Benedetto Vigna stated that the vehicle will be revealed in a three-stage process. Furthermore, the first EV is expected to be more of a symbolic model, with a launch planned for 2026. It is projected to cost over $500,000 and be larger than typical Ferrari models, although it will not be an SUV.
Comparison with Competitors
Other automakers like Aston Martin and Lamborghini are also postponing their electric models due to declining consumer interest. Aston Martin has delayed its electric car from 2025 to 2026, while Lamborghini has announced a delay until 2029. Ineos founder stated that consumers are 'voting with their feet' by not purchasing high-end electric vehicles, indicating a lack of interest in such models.
Thus, the situation with Ferrari's delay in launching its second electric vehicle reflects the challenges luxury brands face in transitioning to electric mobility. Like other automakers, Ferrari appears to be adjusting to the real market dynamics.
