Japan is making headlines as Aplus, a credit company under Shinsei Bank, launches a program allowing reward points to convert into cryptocurrency through SBI VC Trade.
Program for Points to Cryptocurrency Conversion
The points conversion program officially launched on July 8, 2025, allowing the first users to exchange reward points for cryptocurrencies, including XRP, Bitcoin, and Ethereum. This marks the first instance in Japan where a major credit card rewards program offers direct conversion of points to cryptocurrency.
Benefits for Users
For every 200 yen spent with an Aplus credit card, users earn 1 point. Once they collect 2,100 points, worth just over 2,000 yen, they can redeem them for XRP, BTC, or ETH via the SBI VC Trade platform. This bridges everyday spending with digital assets, attracting users interested in cryptocurrencies but wary of investing real money.
Potential Limitations of the Program
Despite the program's attractiveness, there are certain limitations. For instance, the value of points converted to cryptocurrency may be modest, and asset management remains the user's responsibility. Additionally, rules around how frequently points can be converted are still unclear, which could affect the program's long-term appeal.
The Aplus program for converting reward points to cryptocurrency illustrates the growing interest in integrating digital assets into everyday life. It could serve as a benchmark for other banks in the region and change the approach to cryptocurrency usage.