Floki and Nottingham Forest football club, participating in the English Premier League, have announced a partnership. Floki will become the club’s official cryptocurrency partner, gaining extensive marketing and promotional rights.
Partnership Details
During all home games, the Floki brand will be featured on camera-facing LED boards for three minutes from kick-off to the final whistle. The Floki logo will also appear in four slots on official Premier League interview backdrops and press conference backdrops. Floki will have a strong presence on Nottingham Forest’s social media channels, mentioning the brand in posts related to full-time scores for both men’s and women’s teams and in all substitution announcements. Additionally, Floki will have a full-page presence in matchday programmes distributed at each home game, with its logo displayed on the front cover. At the end of the season, fans will have the chance to participate in unique offerings, such as signed merchandise and a 'play on the pitch' experience at the stadium. Paul Bell, Nottingham Forest’s COO, stated: "We are delighted to welcome Floki as an official partner and look forward to working closely with them as we head into the 2024/25 season. As one of the most innovative companies within this sector, we’re excited to work collaboratively with the Floki community."
Popularity of the English Premier League
The English Premier League (EPL) is the most popular sports league in the world. It has more viewers than both the UEFA Champions League and the Bundesliga combined. In the 2022/23 season, the EPL had a total audience of 3.23 billion people. These games were broadcast to 712 million households in 190 countries. According to Nielsen, 2.01 billion viewers watched live match broadcasts over the season. Additionally, 1.22 billion viewers tuned into highlight shows and other related programming. English Premier League clubs also have a massive following on social media with over half a billion followers across Facebook, Instagram, TikTok, X, and YouTube.
History of Nottingham Forest
Founded in 1865, Nottingham Forest is a club with a rich history. It is one of only eight clubs, including Liverpool, Ajax, Bayern Munich, and Real Madrid, to have won back-to-back European championships. Nottingham Forest also has a strong online presence, with over 4.5 million followers on various social media platforms, including one million fans on Facebook, 670,000 followers on X, one million followers on Instagram, 1.2 million followers on TikTok, and 184,000 subscribers on YouTube.
The new partnership between Floki and Nottingham Forest promises to be mutually beneficial, leveraging the extensive marketing opportunities and popularity of the English Premier League to promote the Floki brand and deepen its connection with the club's fans.
Comments