- Floki and Nottingham Forest Partnership
- Partnership Details
- Valhalla’s Additional Partnership with Sunderland AFC
Floki has secured an official partnership with Nottingham Forest Football Club for the Premier League 2024/2025 season. This partnership will provide significant exposure for the Floki brand and its sister project, Valhalla, throughout the season.
Floki and Nottingham Forest Partnership
Two days after announcing Valhalla's marketing campaign for the entire Premier League 2024/2025 season, it was revealed that Floki would become the official cryptocurrency partner of Nottingham Forest.
Partnership Details
The partnership ensures substantial exposure for the Floki brand and its sister brand, Valhalla, an MMORPG, during Nottingham Forest's home matches, including 19 Premier League fixtures and various domestic cup games. The Premier League, known for its vast global audience, reaches over 2.7 billion viewers per matchday. Floki’s branding will be displayed on the perimeter boards at home matches and across a broad spectrum of digital and social media platforms. The deal includes three minutes of LED advertising during Nottingham Forest's home games, brand placement on Premier League interviews and press conference backdrops, and integration into the club’s social media channels. Additionally, Floki will enjoy a full-page presence in matchday programs, further enhancing its visibility. This partnership aligns with Floki’s strategic goal of expanding its market presence and engaging with a global audience.
Valhalla’s Additional Partnership with Sunderland AFC
In a related development, Valhalla has also announced its partnership with Sunderland AFC. As the back-of-the-shirt sponsor for the club’s 2024/2025 season, Valhalla will benefit from significant exposure. Sunderland’s championship games, broadcast on major platforms such as ESPN, beIN, Sky, and ITV, reach over 21 million viewers, further boosting Valhalla’s visibility.
The partnership between Floki and Nottingham Forest and the additional partnership between Valhalla and Sunderland AFC highlight the strategic efforts of these brands to enhance their presence and engage with a global audience through sports events.
