GameStop (NYSE: GME) is once again in the spotlight as the meme stock phenomenon shows signs of resurgence. The video game retailer’s stock price jumped nearly 6% on Wednesday, driven by renewed social media activity from a key figure in its 2021 short squeeze saga.
Roaring Kitty Returns
Keith Gill, known online as 'Roaring Kitty,' made a surprising return to Twitter on September 6, 2024, after a prolonged absence. Gill, whose social media posts were instrumental in the 2021 GameStop short squeeze, shared an image that appeared to reference the movie Toy Story. The tweet quickly went viral, garnering over 522,900 views, 2,700 retweets, 3,900 quotes, and 14,000 likes within hours. Gill’s influence on GameStop’s stock price has been significant. His initial $53,000 investment in the company reportedly grew to nearly $48 million at the peak of the 2021 frenzy. As of June 2024, Gill is said to own 9 million shares of GameStop, valued at approximately $250 million. His social media activity has historically coincided with surges in GameStop’s stock price, a pattern that appears to be repeating with Wednesday’s price increase.
Analyst Concerns Ahead of Earnings
Despite the renewed enthusiasm from retail investors, Wall Street analysts remain skeptical about GameStop’s fundamentals. Wedbush analyst Michael Pachter maintains an underperform rating and an $11 price target for the stock, citing a “near insurmountable barrier” to the company’s planned return to growth. GameStop is scheduled to report its second-quarter results after market close on September 10, 2024. Wedbush expects an in-line quarter with modest sequential improvement to profit, projecting Q2 net sales of $900 million and a loss of 1 cent per share. However, Pachter expressed concerns about several factors affecting GameStop’s business, including the ongoing shift from physical to digital game sales, the proliferation of microtransactions, growth of subscription services, and declining hardware sales due to streaming services. The analyst also noted GameStop’s “total lack of any strategy to enter new categories with growth potential” as a significant issue. Adding to these concerns, GameStop has not provided formal sales or earnings guidance since 2019 and has not held earnings conference calls since March 2023, limiting investor insight into the company’s strategy and performance.
Conclusion
The return of ‘Roaring Kitty’ and the spike in GameStop’s stock demonstrate the ongoing influence of social media on the market. However, analysts remain wary of the company's long-term prospects amidst industry changes and the lack of a clear growth strategy.
While GameStop’s stock continues to attract attention and market fluctuations, the company's long-term prospects remain uncertain due to various factors, including changing consumer preferences and the absence of a clear action plan.
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