Gemini Exchange announced the launch of an aggressive advertising campaign for its new XRP card, introduced earlier this week. The billboard in New York City became its prominent feature.
XRP Card Advertisement in NYC
Gemini has put up a huge billboard in New York City that says "Spend Dollars, Earn XRP." This advertisement emphasizes the new possibilities of using the card for consumers.
Community Reaction to the New Product
As previously reported, the card received a mixed reception within the XRP community. Some users noted that the product does not offer anything new. However, this may partially depend on user expectations.
Advertising and Success for Gemini
Despite criticism, several Ripple executives were actively showcasing their XRP cards. This helped the exchange briefly overtake Coinbase in the Apple Store app, indicating continued interest in Gemini's products.
Gemini's advertising for the XRP card continues to sustain interest in the product, despite mixed reviews. The exchange demonstrates its commitment to successfully promoting this service.
